Business of Yoga | Website, SEO and Email marketing | ON DEMAND
10 January 2022 | available for 6 months
There’s a high chance that new clients looked you up online before connecting to you. By having a website it gives you a chance to display who you are and what you do, it helps you be found by the people who would most benefit from your offerings.
A website serves as a central hub for other channels such as social media. By sharing your story and important information about your yoga classes on your website – you give your audience an easy way to contact you.
This two hour workshop provides students with a deeper understanding of how a website can benefit your teaching career, and easy ways to get set up. You will understand how a website helps the right people find you.
This course can be taken as an individual module or as part of a 4-module bundle :
The aim of this workshop is to give you a broad understanding of how having a website can strengthen your online visibility as a yoga teacher and help you connect with your audience.
You will understand how to create a website and what content represents your personal story and message. You will learn how Google decides to show your website in search results so you can be easily found by your ideal client, the workshop will demystify SEO (search engine optimisation).
Having a website means you have your own home online where people can get to know you and learn about your offerings.
From this training you will learn:
- The key components to include in your website
- What content you should include and why
- Email capture and email marketing
- Basics of SEO
- Optimising content to show in Google search results
- How to track and measure results using Google Analytics
Lynda Phoenix is a marketing consultant who has worked extensively in the self-development, yoga and wellness industry. She has worked for the largest wellness event in the UK ‘The Wellbeing Festival and has consulted for a variety of Hay House authors and leading Yoga teachers and studios.
She has taught digital marketing at a variety of Yoga based educators including Yogacampus and the Shala School of Yoga as well as The Life Centre. Having worked for over 20 years in the digital space, Lynda has managed a range of digital campaigns including communications for Samsung, pioneering the UK’s first download store, to running a variety of startups businesses
She now dedicates her time to freelancing and teaching in the yoga and wellness industry.
The On Demand Pre-recorded Material for this course are available for you to access for 6 months