Business of Yoga | Social Media | ON DEMAND
10 January 2022 | available for 6 months
The yoga world is evolving and it’s more important than ever for yoga teachers to confidently communicate online.
Expect to explore not only the practicalities of using social media channels, but look at how you can create authentic content to tell your personal story, and communicate your messaging and offerings.
You’ll learn how to grow your following in an ethical and authentic way, build trust and engagement and give your audience an easy way to connect with you.
This course can be taken as an individual module or as part of a 4-module bundle :
The aim of this 2 hour workshop is to feel authentic, confident and comfortable using social media to support your yoga teaching career.
You will get a deeper understanding of the social media channels available, so you can select the platforms that you will enjoy using. You will learn how to find your voice on social media, create authentic content that resonates and engages your audience.
You will feel confident using social media channels and get to grips with the foundations you need to start to grow your presence and your community.
From this training you will learn:
- A broad understanding of a variety of social media channels ● Finding your voice on social media
- Creating authentic content and conversations
- How to use Facebook groups and events
- Understanding hashtags, tagging, stories and reels on Instagram
- Free ways to grow and engage your social media community
Lynda Phoenix is a marketing consultant who has worked extensively in the self-development, yoga and wellness industry. She has worked for the largest wellness event in the UK ‘The Wellbeing Festival and has consulted for a variety of Hay House authors and leading Yoga teachers and studios.
She has taught digital marketing at a variety of Yoga based educators including Yogacampus and the Shala School of Yoga as well as The Life Centre. Having worked for over 20 years in the digital space, Lynda has managed a range of digital campaigns including communications for Samsung, pioneering the UK’s first download store, to running a variety of startups businesses
She now dedicates her time to freelancing and teaching in the yoga and wellness industry.
The On Demand Pre-recorded Material for this course are available for you to access for 6 months