Business of Yoga | Paid Advertising Campaigns | ON DEMAND
10 January 2022 | available for 6 months
Used in the right way, advertising is a powerful way for yoga teachers to be visible to their target audience and let people know who you are – and what you do.
Advertising helps you become highly visible to your existing community so they are fully away when you are putting on classes, retreats and events, as well as reach a wider audience.
By understanding the journey someone takes from when they first discover you online – to when they join your class, you will confidently create engaging and highly targeted adverts that reach the right people who’ll benefit from your offerings.
This course can be taken as an individual module or as part of a 4-module bundle :
The aim of this workshop is to understand how to use online advertising to reach your audience. You will practically understand how to set up an advert, what content to create and why, and how to program an advert to reach your target audience.
By understanding the journey someone takes from when they first discover you online, to when they participate in your class, you will get a solid understanding of the type of content to use in your advertising campaigns.
From this training you will learn:
- Broad understanding of social media advertising
- Understanding a marketing funnel
- How to target your ideal client
- How to use Facebook and Instagram adverts
- How to create a campaign
- Choosing the right advertising objective
- How to track and measure results
Lynda Phoenix is a marketing consultant who has worked extensively in the self-development, yoga and wellness industry. She has worked for the largest wellness event in the UK ‘The Wellbeing Festival and has consulted for a variety of Hay House authors and leading Yoga teachers and studios.
She has taught digital marketing at a variety of Yoga based educators including Yogacampus and the Shala School of Yoga as well as The Life Centre. Having worked for over 20 years in the digital space, Lynda has managed a range of digital campaigns including communications for Samsung, pioneering the UK’s first download store, to running a variety of startups businesses
She now dedicates her time to freelancing and teaching in the yoga and wellness industry.
The On Demand Pre-recorded Material for this course are available for you to access for 6 months