Business of Yoga | Online Marketing | ON DEMAND
10 January 2022 | available for 6 months
The yoga world is evolving and it’s more important than ever for yoga teachers to confidently market themselves and communicate with students online.
This two hour workshop provides students with a deeper understanding of key marketing channels, strategies and tactics that can support their progression as a yoga teacher.
The training will cover all relevant marketing channels that yoga teachers need to have a strong online presence. Expect to explore a wide range of marketing techniques and understand how it can work for your target audience.
This workshop is aimed at trainee yoga teachers, or established yoga teachers who want to strengthen their online presence, grow their community and market themselves effectively and authentically.
This course can be taken as an individual module or as part of a 4-module bundle :
The aim of this workshop is to give clarity and understanding of the online world, and how yoga teachers can positively market themselves and their offerings.
Marketing your classes and getting your message out there is an important part of building your teaching career.
By having a strong online presence you will make your offerings more visible to those who could benefit and get your message out there.
From this training you will learn:
- The ‘why’ behind marketing
- How to have consistent brand across all your channels
- Who is your target audience and how to reach them
- A clear understanding of the marketing channels available such as Social Media, Websites, Video, Email, SEO, Paid advertising and Blogging
Lynda Phoenix is a marketing consultant who has worked extensively in the self-development, yoga and wellness industry. She has worked for the largest wellness event in the UK ‘The Wellbeing Festival and has consulted for a variety of Hay House authors and leading Yoga teachers and studios.
She has taught digital marketing at a variety of Yoga based educators including Yogacampus and the Shala School of Yoga as well as The Life Centre. Having worked for over 20 years in the digital space, Lynda has managed a range of digital campaigns including communications for Samsung, pioneering the UK’s first download store, to running a variety of startups businesses
She now dedicates her time to freelancing and teaching in the yoga and wellness industry.
The On Demand Pre-recorded Material for this course is available for you to access for a period of 6 months, giving you the opportunity to watch, implement and review.