Business of Yoga | Paid advertising campaigns

Create engaging and highly targeted adverts that reach the right people who’ll benefit from your offerings.

Paid advertising campaigns for Yoga teachers

2 December 2021 | 6-8:30pm | VIRTUAL LIVESTREAM with Lynda Phoenix
1 of 4 Part Business of Yoga Series

Used in the right way, advertising is a powerful way for yoga teachers to be visible to their target audience and let people know who you are - and what you do. 

Advertising helps you become highly visible to your existing community so they are fully away when you are putting on classes, retreats and events, as well as reach a wider audience. 

By understanding the journey someone takes from when they first discover you online - to when they join your class, you will confidently create engaging and highly targeted adverts that reach the right people who’ll benefit from your offerings.

Course Overview

The aim of this workshop is to understand how to use online advertising to reach your audience. You will practically understand how to set up an advert, what content to create and why, and how to program an advert to reach your target audience. By understanding the journey someone takes from when they first discover you online, to when they participate in your class, you will get a solid understanding of the type of content to use in your advertising campaigns.


Course Content

From this training you will learn:

  • A Broad understanding of social media advertising
  • Understanding a marketing funnel
  • How to target your ideal client
  • How to use Facebook and Instagram adverts
  • How to create a campaign
  • how to choose the right advertising objective
  • How to track and measure results


  • This workshop can be taken as a stand-alone course or as part of our 300-YA accredited programme
  • The course is via VIRTUAL LIVESTREAM with catch up sessions available for 7 days if you can't attend
  • Once you have completed your 300-hour training you can register as a RYT 500 teacher
  • Students that do ALL FOUR Business of Yoga sessions in 2021 will receive a 10 hour certificate

Teacher Bio

Lynda Phoenix is a marketing consultant who has worked extensively in the self development, yoga and wellness industry. She has worked for the largest wellness event in the UK ‘The Wellbeing Festival and has consulted for a variety of Hay House authors and leading Yoga teachers and studios. She has taught digital marketing at Yogacampus and consulted for The Life Centre and The Shala. Having worked for over 20 years in the digital space. From managing campaigns for Samsung, to pioneering the UK's first download store, to running a variety of startups businesses. She now dedicates her time to freelancing and teaching in the yoga and wellness industry.

Express Interest

Please register your interest in this course so we can keep you updated.

Course Dates

The course has the following modules scheduled:

Thursday 2 December 2021

Paid advertising campaigns for Yoga teachers
6-8:30 pm


  • All our Business of Yoga sessions are £35 per session
  • To reserve your place, please click the BOOK & PAY button
You are welcome to book 1 or all 4 sessions

Below you can access the other 3 Business of Yoga series

Business of Yoga | Online Marketing
Business of Yoga | Website, SEO and Email Marketing
Business of Yoga | Social Media

Further communications

It is essential that you are opted in for emails on our website in order to receive all the updates about this course. Please ensure that you are opted in for emails. Log in to your Shala account > Click My Account > Profile > Receive Newsletter. Emails will come from

Participants are muted during the workshop and are encouraged to interact and may ask questions through the chat function on Zoom. 

Workshops at the Shala are run independently and all payments for workshop services are accepted on behalf of the individual teacher. 

  • Purchases for workshops are non-refundable 
  • Cancellations may be made online up to 24-hours before the start of the workshop in which case your Shala account will be credited and you will be able to rebook for a workshop of a similar price
  • The workshop will be recorded and anyone who registers but is unable to attend the livestream event can email us to request a link to the recording, which will be available for 7 days after the event. Late cancellations and no shows will be charged as if you had attended. 
  • In the event that a workshop is cancelled by the Shala you will be offered a refund or the option to be transferred to an alternative event
  • Deposit £150, non refundable but can be transferred to another person 
  • The remaining balance is refundable up to 1 month before the event.  
  • Cancellation 2 - 4 weeks before the event: 50 % of the balance in refund only
  • Cancellation less than 2 weeks before the event: no refund