Business of Yoga | Website, SEO and Email marketing

Understand how to create a website and what content represents your personal story and message. In this short workshop you will learn how and where Google decides to show your website in search results so you can be easily found by your target audience. The workshop will also demystify SEO (search engine optimisation) tips and techniques.

Website, SEO and Email marketing for Yoga Teachers

30 September 2021 | 6-8:30pm | VIRTUAL LIVESTREAM with Lynda Phoenix
1 of 4 Part Business of Yoga Series

There’s a high chance that new clients look you up online before connecting to you. By having a website it gives you a chance to display who you are and what you do, it helps you be found by the people who would most benefit from your offerings. 

A website serves as a central hub for other channels such as social media. By sharing your story and important information about your yoga classes on your website - you give your audience an easy way to contact you. 

This two and a half hour workshop provides students with a deeper understanding of how a website can benefit your teaching career, and easy ways to get set up. You will understand how a website helps the right people find you.

Course Overview

The aim of this workshop is to give you a broad understanding of how having a website can strengthen your online visibility as a yoga teacher and help you connect with your audience.Having a website means you have your own home online where people can get to know you and learn about your offerings.

You will understand how to create a website and what content represents your personal story and message. You will learn how Google decides to show your website in search results so you can be easily found by your ideal client, the workshop will demystify SEO (search engine optimisation).


Course Content

From this training you will learn:

  • The key components to include in your website
  • What content you should include and why
  • Email capture and email marketing
  • Basics of SEO
  • Optimising content to show in Google search results
  • How to track and measure results using Google Analytics


  • This workshop can be taken as a stand-alone course or as part of our 300-YA accredited programme
  • The course is via VIRTUAL LIVESTREAM with catch up sessions available for 7 days if you can't attend
  • Once you have completed your 300-hour training you can register as a RYT 500 teacher
  • Students that do ALL FOUR Business of Yoga sessions in 2021 will receive a 10 hour certificate

Teacher Bio

Lynda Phoenix is a marketing consultant who has worked extensively in the self development, yoga and wellness industry. She has worked for the largest wellness event in the UK ‘The Wellbeing Festival and has consulted for a variety of Hay House authors and leading Yoga teachers and studios. She has taught digital marketing at Yogacampus and consulted for The Life Centre and The Shala. Having worked for over 20 years in the digital space. From managing campaigns for Samsung, to pioneering the UK's first download store, to running a variety of startups businesses. She now dedicates her time to freelancing and teaching in the yoga and wellness industry.

Express Interest

Please register your interest in this course so we can keep you updated.

Course Dates

The course has the following modules scheduled:

Thursday 30 September 2021

Website, SEO and Email marketing for Yoga Teachers
6-8:30 pm


  • All our Business of Yoga sessions are £35 per session
  • To reserve your place, please click the BOOK & PAY button
You are welcome to book 1 or all 4 sessions

Below you can access the other 3 Business of Yoga series

Business of Yoga | Online Marketing
Business of Yoga | Social Media
Business of Yoga | Paid Advertising Campaigns

Further communications

It is essential that you are opted in for emails on our website in order to receive all the updates about this course. Please ensure that you are opted in for emails. Log in to your Shala account > Click My Account > Profile > Receive Newsletter. Emails will come from

Participants are muted during the workshop and are encouraged to interact and may ask questions through the chat function on Zoom. 

 Workshops at the Shala are run independently and all payments for workshop services are accepted on behalf of the individual teacher. 

  • Purchases for workshops are non-refundable 
  • Cancellations may be made online up to 24-hours before the start of the workshop in which case your Shala account will be credited and you will be able to rebook for a workshop of a similar price
  • The workshop will be recorded and anyone who registers but is unable to attend the livestream event can email us to request a link to the recording, which will be available for 7 days after the event. Late cancellations and no shows will be charged as if you had attended. 
  • In the event that a workshop is cancelled by the Shala you will be offered a refund or the option to be transferred to an alternative event
  • Deposit £150, non refundable but can be transferred to another person 
  • The remaining balance is refundable up to 1 month before the event.  
  • Cancellation 2 - 4 weeks before the event: 50 % of the balance in refund only
  • Cancellation less than 2 weeks before the event: no refund