Business of Yoga | Online Marketing

The yoga world is evolving and it's more important than ever for yoga teachers to confidently market themselves and communicate with students online.This workshop will give students a deeper understanding of key marketing channels, strategies and tactics that can support progression as a yoga teacher.

Online Marketing For Yoga Teachers

1 July 2021 | 6-8:30pm | VIRTUAL LIVESTREAM with Lynda Phoenix
1 of 4 Part Business of Yoga Series

This 2.5 hour workshop provides students with a deeper understanding of key marketing channels, strategies and tactics that can support their progression as a yoga teacher.

The training will cover all relevant marketing channels that yoga teachers need to have a strong online presence. Expect to explore a wide range of marketing techniques and understand how it can work for your target audience.

This workshop is aimed at trainee yoga teachers, or established yoga teachers who want to strengthen their online presence, grow their community and market themselves effectively and authentically.

Course Overview

The aim of this workshop is to give clarity and understanding of the online world, and how yoga teachers can market themselves and their offerings authentically to attract the audience that will naturally be drawn to you as a teacher.

Marketing your classes and getting your message out there is an important part of building your teaching career and attracting students. By having a strong online presence, you will make your offerings more visible to those who could benefit, creating a sustainable audience. 

The training will cover all relevant marketing channels that yoga teachers need to have a strong online presence. Expect to explore a wide range of marketing techniques and understand how it can work for your target audience.

Course Content

  • From this workshop you will learn the following:
  • The ‘why’ behind marketing?
  • How to have consistent brand across all your channels
  • Who is your target audience and how to reach them?
  • A clear understanding of the marketing channels available to promote yoga

Practicalities

  • This workshop can be taken as a stand-alone course or as part of our 300-YA accredited programme
  • The course is via VIRTUAL LIVESTREAM with catch up sessions available for 7 days if you can't attend
  • Once you have completed your 300-hour training you can register as a RYT 500 teacher
  • Students that do ALL FOUR Business of Yoga sessions in 2021 will receive a 10 hour certificate

Teacher Bio

Lynda Phoenix is a marketing consultant who has worked extensively in the self-development, yoga and wellness industry. She has worked for the largest wellness event in the UK ‘The Wellbeing Festival and has consulted for a variety of Hay House authors and leading Yoga teachers and studios. 

She has taught digital marketing at a variety of Yoga based educators including Yogacampus and the Shala School of Yoga as well as The Life Centre. Having worked for over 20 years in the digital space, Lynda has managed a range of digital campaigns including communications for Samsung, pioneering the UK's first download store, to running a variety of startups businesses

She now dedicates her time to freelancing and teaching in the yoga and wellness industry.

Express Interest

Please register your interest in this course so we can keep you updated.

Course Dates

The course has the following modules scheduled:

Thursday 1 July 2021

Online Marketing For Yoga Teachers
6-8:30 pm

Pricing

  • All our Business of Yoga sessions are £35 per session
  • To reserve your place, please click the BOOK & PAY button
You are welcome to book 1 or all 4 sessions

Below you can access the other 3 Business of Yoga series

Business of Yoga | Website, SEO and Email Marketing
Business of Yoga | Social Media
Business of Yoga | Paid Advertising Campaigns

Further communications

It is essential that you are opted in for emails on our website in order to receive all the updates about this course. Please ensure that you are opted in for emails. Log in to your Shala account > Click My Account > Profile > Receive Newsletter. Emails will come from noreply@hirefrederick.com.

Participants are muted during the workshop and are encouraged to interact and may ask questions through the chat function on Zoom. 

 Workshops at the Shala are run independently and all payments for workshop services are accepted on behalf of the individual teacher. 

  • Purchases for workshops are non-refundable 
  • Cancellations may be made online up to 24-hours before the start of the workshop in which case your Shala account will be credited and you will be able to rebook for a workshop of a similar price
  • The workshop will be recorded and anyone who registers but is unable to attend the livestream event can email us to request a link to the recording, which will be available for 7 days after the event. Late cancellations and no shows will be charged as if you had attended. 
  • In the event that a workshop is cancelled by the Shala you will be offered a refund or the option to be transferred to an alternative event
  • Deposit £150, non refundable but can be transferred to another person 
  • The remaining balance is refundable up to 1 month before the event.  
  • Cancellation 2 - 4 weeks before the event: 50 % of the balance in refund only
  • Cancellation less than 2 weeks before the event: no refund